HOW ONE CAN CONVERT VISITORS INTO CUSTOMERS?

May 10th, 2011 |

Converting your website visitors is known as Conversion Rate Optimization (CRO). It contains a variety of techniques such as persuasive copywriting, clever placement of images and instructions.

There are many obstacles that you need to overcome if you are planning to convert your visitors into your customers. First obstacle that you need to overcome i.e. Makes your website credible & visitors into customers trustworthy, simple things in my opinion are -

Make your website authentic, you can do this simply with the help of some points given below-

Dirt free design
Black text against a white background
Minute or no obvious advertising
A clear message on the homepage as to what your value intention is
understandable navigation

BUILD TRUST INTO YOUR WEBSITE -

Have a privacy policy visibly displayed.
Put a video of the owner on the website –Point is that your visitors see real people behind the website.
Show your visitors when your website was last updated.
Avoid using promotional words in the writing style of your website. Try to be austere and direct.
Ask your customers for their feedback, i.e. what elements they found after adding credibility to your website.
Show your visitors that you have real world connections.

So I would like to conclude my views by advising you to show your website in genuine way. Build Media that can turn your online visitors into customer.