Determining the monetary value of your followers

July 23rd, 2010 |

Social media can be a time consuming elements of SEO yet it has become an increasingly important part of your online marketing strategy. Many people choose to hand this element over to a social media agency as it is sometimes impossible to give social media marketing the resources needed to keep it ticking over. To assess the value of social media there are several options.

There are two ways you can look at followers and fans in monetary terms. The first is looking at CPM value and the other is looking at website analytics.

If a user of Twitter or Facebook user becomes a follower or fan of something it will be displayed in a high profile position on their homepage. As lots of fans tend to be friends with each other there is a probability that they will also choose to become a fan or at least take a look at the page. In this way, social media sites are free of charge CPM campaigns. You can go on to estimate the cost and guess the possible number of friends per fan. This will then give you an idea of how much it would cost for an ad campaign with the same online reach.

On Twitter you can use hash tags to make keywords easier to find and ‘please retweet’ instructs people to spread the word more quickly. You can use SEO tools or Google analytics to determine how many visitors looked at a webpage linking from Facebook or Twitter.

At www.searchengineoptimisation.co.uk we can help with all your social media marketing.